Morgan Stanley’s E*Trade is rolling out a campaign
for its new crypto offering, meant to illustrate just how easy it is for investors to work a little cryptocurrency into their regular financial lives. Themed “What’s Next,” it’s part of the company’s ongoing “More to Love” campaign, which emphasizes both the convenience and
trustworthiness of working with E*Trade.

Calling crypto E*Trade’s “next frontier,” the effort aims to demystify the currency, with a little wink at consumers’
lingering perceptions that crypto is still not quite for earthlings. It starts with a look at ancient goatherds. And by the final cutaway scene, investing has fast-forwarded to a hipster alien,
looking to caffeinate himself for a long trip home.