eToro announced plans to launch tokenized US stocks on the Ethereum blockchain, marking a major step in bringing traditional finance to crypto platforms. The Israel-based trading company revealed its strategy during a webinar on July 29, 2025, joining rivals like Robinhood and Kraken in offering blockchain-based stock trading.

The move builds on eToro’s long history with tokenization. CEO Yoni Assia co-authored the Colored Coins whitepaper, laying groundwork for representing real-world assets on blockchains. Since then, eToro has steadily expanded its tokenization efforts.

“Our goal is to tokenize every asset on eToro – starting with stocks – enabling our users to move tokenized assets onto the blockchain and from there…