The digital asset market added significant momentum in July, climbing 13% in value as capital rotated away from Bitcoin into alternative tokens, according to Binance Research’s latest Monthly Market Insights.

Ethereum stood out as the month’s strongest performer, soaring 48%. Part of that rally came from growing institutional adoption: 24 more companies added ETH to their balance sheets, raising corporate holdings to 2.7 million coins. That figure is now nearly half the stash held in exchange-traded funds.

Binance analysts attributed the shift to three key drivers: Ethereum’s staking yields, its deflationary supply structure, and a wider willingness among corporates to hold crypto assets directly instead of…