This September, when its board meets, El Corte Inglés will be proposing to increase its investments in business growth, logistics and new tech.

President Cristina Álvarez told shareholders at the company’s latest annual general meeting, held in Madrid on July 24, that she will then be proposing the revision to company strategy. What the new tech is remains to be seen, but Álvarez spoke of AI and e-commerce.

The former, she said, ought never to replace “the essence of our company” but instead “help personalize the buying experience, optimize the availability of products, render attention more agile and above all better interpret the needs of our customers.” The latter, meanwhile, has been “growing by the day,” the…