Trump Media and Technology (DJT) took a key step toward launching a publicly traded crypto investment product Thursday morning.

The newly formed Truth Social Bitcoin ETF business trust filed its S-1 with the US Securities and Exchange Commission to register the new exchange-traded fund licensing Trump Media’s social media brand. The ETF will trade on the NYSE Arca.

Thursday’s filing is a significant step for Trump Media’s move into the cryptocurrency space.

The media company, of which President Trump is a majority stakeholder, announced in January it was expanding into financial services and would offer investment products through a newly created fintech platform, Truth.Fi.