Déjà vu! The JD Sports share price is sinking again

many happy international football fans watching tv

Image source: Getty Images

Since May 2024, the JD Sports Fashion (LSE:JD.) share price has tanked 28%. But without last month’s positive reaction to the self-styled ‘King of Trainers’ preliminary results for the 52 weeks ended 1 February (FY25), the situation would have been much worse.

Since announcing an expected adjusted profit before tax (PBT) of £915m-£935m on 9 April, the share price has soared 28%.

But it’s a different story today (21 May). This morning, the group confirmed its adjusted PBT for FY25 was £923m. No surprise there. And it announced a 11.1% increase in its dividend. This sounds like good news to me.

However, by mid-morning, the shares had tanked around 8%.

What’s going…

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