Crypto’s killer app is the first 60 seconds
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Crypto headlines celebrate zero-knowledge rollups and ordinal NFTs. Yet, the biggest leak in the funnel is still the identity check—rigid KYC demands drive 70% of prospects to quit before depositing a cent. That abandonment is pure, unrecoverable marketing burn. Fintechs that treat onboarding as a growth metric tell a different story: a neobank that trimmed forms, added progress indicators, and watched abandonment fall from 62% to 27% while verification time halved.
Signicat puts a price tag on sluggish…
