Crypto Treasury Companies Are Bullish on Bitcoin and XRP. But Don’t Invest.

  • Start-ups are piling Bitcoin and XRP onto their balance sheets for a few reasons.

  • It’s questionable whether their shareholders are getting any value.

  • Owning these assets directly is probably the safer option.

  • 10 stocks we like better than Bitcoin ›

Strategy (NASDAQ: MSTR) (formerly called MicroStrategy) famously pioneered the Bitcoin (CRYPTO: BTC) treasury concept, buying the crypto and holding it on the company’s balance sheet. Now, a crop of start-ups promises to provide the same kind of leveraged exposure to select digital assets for anyone willing to buy their shares.

But before you hand any treasury operator a dime, it’s important to look at who really captures the value they’re advertising, and to understand…

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