Crypto Sports Sponsorships Hit $565M in 2025
The Quest of Crypto to be a Legitimate Currency
The astronomical spending on sports also forms part of a strategic plan of crypto companies to change the mindset of the general population. Following a decade marked by volatility and scandals, and operating without regulatory certainty, the industry would like to portray itself as stable, sophisticated, and aligned with established institutions.
A tie-up with a prominent world sports brand can hardly be better in terms of augmented credibility. When a crypto exchange sponsors a football club with a legacy of over a hundred years or a top-level F1 team with billions of fans, it leverages an established form of trust. Such a type of affiliation helps crypto brands navigate the transition…
