Crypto investors miss this key detail when shilling treasury companies – DL News

  • Cosmo Jiang has overseen more than 20 deals for Pantera Capital.
  • Running a successful crypto treasury firm typically boils down to one thing, he told DL News.
  • The digital asset treasury trend peaked this summer.

Cosmo Jiang knows a thing or two about public companies pivoting to crypto.

After more than 20 deals and over $500 million deployed, Pantera Capital’s general partner identified what separates the successes from the pack.

And it revolves primarily around knowing your audience.

“A lot of people in crypto don’t realise that the whole name of the ball game in equities is you have to appeal to equity investors,” Jiang told DL News.

“And in the real world, people care about fundamentals.”

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