Social media influencers promoting cryptocurrency trading platforms are failing to meet UK financial promotion standards in large numbers, raising questions about how prepared the industry is for tighter regulation of digital assets.

An analysis of 57 of the most-viewed posts promoting or advising on crypto products across TikTok and Instagram found that 89 per cent contained at least one potential compliance issue. The findings come as the Financial Conduct Authority prepares to introduce a new regulatory framework for crypto firms, increasing the pressure on businesses and their marketing partners to meet higher standards.

The research, conducted by financial promotions compliance platform Adclear, found that risk disclosure was the…