Crypto gaming and gambling ads ‘most expensive’ for onboarding users — TradingView News
Crypto gaming and gambling campaigns are the most expensive way to acquire users with existing crypto wallets, ranking highest in cost among all sectors of the crypto industry, recent data shows.
“Gaming and gambling campaigns are the most expensive, with a median CPW of $8.74 and a lower quartile of $3.40,” Web3 marketing firm Addressable co-founder Asaf Nadler said in a recent report posted on X. CPW, or cost per wallet, is deemed a higher “quality” metric because it tracks the cost of website visitors with a crypto wallet already installed in their browser.
“Higher churn” rate may be to blame
Nadler previously told Cointelegraph that their analysis data showed that users with a wallet are more likely to convert to crypto…
