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Crypto-first: How digital assets became the currency of choice for luxury consumers

Crypto-first: How digital assets became the currency of choice for luxury consumers

It wasn’t so long ago that the concept of cryptocurrency was viewed as little more than a passing fad, but fast forward to 2026, and investors of all ages have been filling their digital wallets with Bitcoin, Ethereum and other digital currencies in the hopes of making substantial returns over time.

It’s not just seasoned finance buffs who are leveraging crypto’s characteristic market volatility to their advantage, and thanks to increased accessibility and the coming of age of digitally native generations, even complete amateurs have been dipping their toe into the investment world in ways we’ve never seen before. As a result, the number of individuals becoming wealthy thanks to crypto – particularly amongst those who…

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