Crypto exchanges Coinbase (COIN) and eToro (ETOR) switch places at Goldman Sachs

Wall Street bank Goldman Sachs said it is “selectively constructive” on brokers and crypto companies heading into 2026, arguing that a resilient retail trading environment and continued regulatory progress should underpin growth.

“We expect the meeting of traditional retail brokerage and crypto trading to continue in 2026, driving increasing competition, potentially impacting market share and product pricing,” analysts led by James Yaro wrote in the Monday report.

The bank upgraded crypto exchange Coinbase (COIN) to buy from neutral and raised its price target to $303 from $294, implying more than 30% upside. Shares were 4.3% higher in early Monday trading alongside a Sunday night rally in crypto prices.

The bank downgraded eToro…

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