American crypto exchange Coinbase has announced a new marketing deal with Riot Games, becoming the exclusive crypto exchange and official blockchain partner for both League of Legends and Valorant global esports events.
The multi-year sponsorship deal will debut at the Valorant Masters event in Toronto in June, with Coinbase creating fan engagement opportunities across both games’ global esports calendars, including social media campaigns, broadcast integrations, and technical features.
A Coinbase representative declined to disclose the terms of the deal to Decrypt or specify the length, beyond it being a “multi-year” sponsorship deal.
New Coinbase-sponsored in-game segments will include an “Econ Report” for Valorant esports and “Gold…
May 07 2025
