Crypto companies can’t afford inexperienced marketers
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The crypto industry is hiring the wrong marketers, and it’s costing the market real money. The sector’s post-exchange-traded fund visibility has vaulted crypto into mainstream finance, but many teams still staff marketing like a hackathon. It’s all junior hires, celebrity tie-ins, and virality over compliance and craft.
Summary
- Crypto marketing has outgrown hackathon culture — junior, viral-first, celebrity-driven strategies are now dangerous in a regulated environment and…
