Crypto.com has announced that it is extending its relationship with Formula 1 to 2030.
The two brands have worked together since 2021, and this renewal marks their continued commitment to growth and the value the partnership delivers for both parties.
Those years have also seen seismic growth for both Formula 1, which now has a cumulative TV audience of 1.5 billion viewers watching its Grands Prix, 750 million global fans and 96 million followers across social media, and Crypto.com, which has grown its user base more than tenfold to over 100 million globally since the start of the partnership.
Through the renewed partnership, Crypto.com will focus on the creation of exclusive fan experiences and activations at a range of Grands Prix and…
