The New Customer Is Software

Crypto spent a decade trying to win over humans. Now it is pitching to software.

The pitch makes sense once you see the problem. AI agents need wallets, payment networks, and ways to move money with no human in the middle, and crypto has all of those.

After years of marketing itself as better money and faster payments, the industry is finally finding a customer that does not need convincing. That customer is a machine.

The shift showed up in real products this year. Kraken said this summer it is redesigning its app so users can connect AI agents that watch markets, spot opportunities, and execute trades instantly.

Coinbase introduced a tool that lets assistants like ChatGPT or Claude make crypto trades from…