Crypto ads on Google must meet MiCA standards
Exchanges and wallets must follow EU and local rules to advertise crypto services on Google, with account warnings issued before suspensions.
Google will begin enforcing a new crypto advertising policy in Europe on 23 April. Exchanges and wallet providers will be required to be licensed under the Markets in Crypto-Assets (MiCA) or Crypto Asset Service Provider (CASP) frameworks.
Advertisers must also meet local legal requirements and be certified by Google to promote crypto-related services in the region.
The change follows the implementation of MiCA in December 2024, the EU’s first comprehensive regulatory framework for digital assets. Some see Google’s move as beneficial for investor…
