Crypto Ad-Tech Shop Builds ‘Retargeting’ Service to Reel in Likely Customers
Web2 marketers have long had tricks to track down and “acquire” (in ad speak) likely customers. But Web3? Not so much, says ad-tech exec Asaf Nadler.
His company Addressable, is out with a new service that Nadler, the chief operating officer, claims will improve the efficacy of Web3 marketing — from the perspective of salespeople, of course. It’s all about “retargeting” the most valuable potential customers: people who very nearly pressed buy, trade, sell, swap, join, but didn’t.
Finding those folks in Web2 is straightforward given the troves of personal data scattered online. Crypto’s trickier because wallets are pseudonymous. The company’s database “bridges the gap,” he said, and lets companies target their most likely customers.
Such…
