SoFi Technologies (NASDAQ: SOFI) is making a bold return to crypto—and it could be the move that finally unlocks its full potential as a financial powerhouse. After exiting the crypto space in late 2023 due to regulatory hurdles, SoFi’s relaunch of crypto trading and its push into blockchain-based remittances in 2025 position the company to capitalize on two of fintech’s fastest-growing trends. With a $49 billion global blockchain fintech market projected by 2030, SoFi’s strategic pivot could transform it from a niche player in digital banking to a leader in the next era of financial services.

The Crypto Relaunch: Reclaiming a Niche Market
SoFi’s decision to reintroduce spot trading for Bitcoin (BTC) and Ethereum (ETH) by year-end…