Coinbase Taps Aardman for ‘Human Nature’ Crypto Campaign
Aardman, the Oscar-winning studio behind the popular man-on-the-street interview meets claymation whimsy series Creature Comforts, have whipped up a new animated campaign with similar building blocks for cryptocurrency exchange Coinbase, Human Nature. A series of new commissioned shorts for social feature a variety of animal characters discussing today’s financial woes, and how crypto could help them increase their financial freedom.
The seven-part Human Nature series utilizes Aardman’s signature stop-motion artistry to bring to life examples of the real conversations people are having in the U.S.’s current economic climate in a charming and disarming way. Voice over captured from 70-plus self tapes and nine full-length…
