International cryptocurrency exchange Coinbase has announced a first-of-its-kind partnership with the 2024 Nike Melbourne Marathon Festival. The one-year deal will see the event leverage Coinbase’s innovative blockchain-powered technology to redefine and reimagine how participants and fans experience the race.
The partnership marks the first cryptocurrency platform partnership for the Nike Melbourne Marathon Festival and will consist of unique content, innovations, activations and experiences before, during and after the race to showcase the utility of crypto. One initiative includes the launch of race-specific digital collectibles to allow 35,000 participants to own a piece of the 2024 race.
The initiative will see Coinbase utilise…
