CNBC Crowns XRP Hottest Crypto Trade of 2026 Over BTC and ETH: Here’s Why
CNBC’s call reflects an appetite for outsized returns, as investors rotate from BTC’s maturity toward higher-beta opportunities like XRP.
Ripple’s XRP token took center stage on U.S. financial television this week after CNBC labeled it the “hottest crypto trade of the year,” overtaking both Bitcoin (BTC) and Ethereum (ETH) in early 2026 attention.
The call signals a clear shift in market focus, as investors hunt for larger percentage moves beyond the two largest cryptocurrencies.
Why XRP Is Beating Bitcoin and Ethereum Right Now
During CNBC’s Power Lunch segment, which aired on January 6, host Brian Sullivan set the tone plainly:
“The hottest crypto trade of…
