Citi bumps Starbucks shares target to $99 on strategy optimism By Investing.com
On Thursday, Citi maintained its Neutral rating on Starbucks Corporation (NASDAQ:) but increased its price target from $96.00 to $99.00.
The adjustment reflects the firm’s recognition of Starbucks’ strategic direction, which aligns with expectations set for the quarter. The coffee giant’s strategy involves a focus on refining its customer base, enhancing the in-store experience over mobile orders, and prioritizing labor investments to improve interaction between baristas and customers.
Citi noted Starbucks’ approach of streamlining its menu and emphasizing the quality of both coffee and customer service. The company aims for a four-minute timeframe from order to barista handoff, which Citi refers to as the “north star” of the Starbucks…
