Charles Schwab operates 38.9 million active brokerage accounts and holds $12.22 trillion in client assets. For years, investors in those accounts could reach Bitcoin and Ethereum through ETFs, crypto-related equities, and futures.
A phased launch beginning in the second quarter closes the gap with direct investments. Schwab Crypto, offered through Charles Schwab Premier Bank, SSB, will let qualifying clients buy and sell Bitcoin and Ethereum directly.
The offer is available in all US states except New York and Louisiana, on a timeline that starts with employees and a small initial cohort before broadening.
Why this matters: Schwab is not introducing crypto to a crypto-native audience. It is testing…
