Nike stock has fallen into one of its deepest downturns in years, with NKE dropping roughly 40% in 2026 and becoming the worst-performing stock in the Dow Jones Industrial Average. Shares closed Friday at $38.40, leaving the sportswear giant with a market capitalization of just $56.97 billion, down sharply from roughly $264 billion at the end of 2021.

The selloff has created an unusual setup for the Nike price prediction. Wall Street’s average 12-month target stands near $50.46, implying approximately 31% upside despite an overall Neutral consensus.

At the same time, JPMorgan and Truist have recently lowered their…