Can Crypto Bros Save Luxury In 2025?
(Bloomberg Opinion) –New York is obsessed with Louis Vuitton.
LVMH Moet Hennessy Louis Vuitton SE’s biggest brand is refurbishing its flagship on the corner of East 57th Street and Fifth Avenue in Manhattan.
It has covered the construction with a 230-foot tall installation depicting six stacked monogrammed trunks. Towering above nearby landmarks, it has become a surprise tourist attraction and TikTok sensation.
There’s a reason why LVMH, the world’s biggest luxury group, has spent some of its considerable resources on the display. And it’s not just to go viral.
With Chinese demand constrained by a deep property slump and South Korea embroiled in political drama, luxury brands are looking to the US once more. With election…
