Bybit Tether Partner to Accelerate Brazil Crypto Adoption via Education and Tourism Integration
Bybit, the world’s second-largest cryptocurrency exchange by trading volume, has partnered with Tether, issuer of the USD₮ stablecoin, to accelerate crypto adoption in Brazil through institutional collaborations, educational programs, and real-world integration initiatives. The partnership, disclosed on July 25, 2025, aims to leverage Brazil’s improving regulatory environment and growing interest in digital assets by addressing both retail and institutional demand. Key components include co-sponsoring Blockchain Rio, a major Latin American blockchain conference, where new Bybit users will receive USD₮ bonuses upon registration. The firms are also in advanced talks with Visit Rio to integrate cryptocurrency into the city’s…
