Buffett’s Simple Rules for Staying Calm and Profiting When Stocks Plunge

Key Takeaways

  • Warren Buffett turns market crashes into opportunities by following his own advice to “be fearful when others are greedy and greedy when others are fearful.”
  • Focusing on strong business fundamentals rather than short-term price movements has been central to Buffett’s success, as demonstrated by his long-term holdings in companies like Coca-Cola Co. (KO) and American Express Company (AXP).

Since 1965, shares of Warren Buffett’s conglomerate, Berkshire Hathaway (BRK.B), have delivered a compounded annual return of 19.9%—almost double that of the S&P 500 over the same period. Unlike many of Wall Street’s famous money managers, Buffett has thrived during market crashes by following a straightforward approach any…

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