Brand investment is ‘at the heart’ of growth strategy
The consumer goods business has now delivered four consecutive quarters of positive volume growth, with CEO Hein Schumacher claiming it has more “focus” than before.
Unilever delivered positive volume growth for a fourth consecutive quarter in the three months ended 30 September, with the consumer goods giant’s CEO hailing a more “confident” and focused business.
Following last year’s high inflation, where many consumer goods businesses where reliant on pricing, rather than selling more products, to drive revenue growth, the focus this year has been on volume growth.
The business, which owns brands including Dove, Marmite and Comfort, grew volumes by 3.6% in its third quarter….
