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Boston Beer stock is crashing because the hard seltzer boom is basically over

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Boston Beer stock is crashing because the hard seltzer boom is basically over

Bottom line: The hard seltzer boom is over.
Shares of Boston Beer crashed 20% in pre-market trading on Friday as the maker of Truly hard seltzer and Sam Adams badly whiffed on its earnings expectations and slashed full-year guidance. The culprit: Execs…

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