Blue Ocean Strategy Explained: Summary, Examples, & Investing
Sailing toward uncharted business waters.
Encyclopædia Britannica, Inc.
The battle for market share often takes place within a relatively saturated and competitive environment. So you might assume that business success and competitiveness go hand in hand—the more market share a company wants to win, the more it’ll have to fight for it. But this isn’t always the case.
Some businesses achieve dominance by avoiding the “red oceans” of direct competition and fierce rivalry. Instead, they aim to carve out new and uncontested market space, often attracting new customers beyond the boundaries of their own industries. And remarkably, many of these businesses are able to thrive even in declining industries. This is the fundamental idea…
