Bitwise CEO Hunter Horsley said the biggest barrier to cryptocurrency adoption is no longer regulation or access. He said that investors are too busy.

“It has encountered sort of the final boss of reasons that people aren’t doing something, which is they’re just busy,” Horsley said in an interview on Sunday with Wolf Of The All Street. Crypto spent ten years clearing the other hurdles, Horsley said. That included no exchanges, no qualified custodians and fears that the government would shut down the industry.

According to him, the most common pushback Bitwise hears now is from advisors saying their clients aren’t asking about crypto. Some advisors at large firms that approved Bitwise products more than a year ago still don’t know they…