The campaign is anchored around one message: Switch to UEX, Switch to Bitget. Bitget believes that traders are no longer operating in a single-asset world.
Bitget, the world’s first Universal Exchange (UEX), launched the UEX Switch Campaign, a market-wide call to action for traders to move away from fragmented, single-asset platforms to a single account that captures opportunities across crypto and global markets. The campaign follows Bitget’s app upgrade, which places crypto and TradFi products alongside each other on the homepage thus reducing navigation steps by approximately 30% versus typical trading…
