Bitcoin treasury firms are a better bet than crypto ETFs, says Twenty-One Capital CEO Jack Mallers

At a time when Bitcoin broke the $120,000 mark for the first time, Wall Street’s appetite is growing for new ways to hold the first—and largest—cryptocurrency. The latest vehicle: publicly traded companies that hold Bitcoin in their treasuries. On the inaugural episode of Fortune’s vodcast Crypto Playbook, Jack Mallers—a prominent Bitcoin champion and the CEO and cofounder of the new Bitcoin treasury company Twenty-One Capital—argued that betting on firms whose sole goal is to accumulate more Bitcoin is a superior way for traditional investors to get access to the red-hot asset class.

Pioneered by Michael Saylor’s technology company MicroStrategy, many firms have recently adopted the approach of using balance sheet…

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