Bitcoin rises as PwC leans into crypto on US regulatory shift
Summary:
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Bitcoin rose as institutional crypto sentiment improved
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PwC signalled a strategic shift toward crypto services
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US regulatory clarity seen as key catalyst
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GENIUS Act boosted confidence in stablecoins and tokenisation
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Big-firm engagement reinforces long-term adoption narrative
Bitcoin extended gains today as signs of deepening institutional engagement in digital assets reinforced confidence that the US regulatory backdrop has shifted decisively in favour of crypto adoption. Adding to the constructive tone, professional services giant PwC signalled a strategic pivot toward the sector, underscoring how regulatory clarity is reshaping risk perceptions across blue-chip institutions.
PwC’s US senior partner and chief executive Paul Griggs…




