Binance’s decision to open commission-free US stock and ETF trading to its global user base marks a structural shift in retail investing. The world’s largest crypto exchange now lets users access more than 7,000 US stocks and ETFs alongside crypto tokens. Fractional shares are available from as little as $5. Binance stock trading is not a feature update. It is a direct challenge to established retail brokers competing for international investor wallets.
The Super-App Race Heats Up
Binance is chasing the same multi-asset vision as its peers. Coinbase Global (NASDAQ:) launched commission-free US stock and ETF trading on December 17, 2025, framing itself as an “everything exchange.” Robinhood Markets (NASDAQ:) (NASDAQ: HOOD) has…
