Crypto exchange Binance is launching its own crypto-as-a-service solution for licensed banks, brokerages and stock exchanges looking to offer crypto services to their clients.

The “white-label solution” will enable these TradFi institutions to tap Binance’s spot and futures markets, liquidity pools, custody solutions, and compliance tools without needing to build their own infrastructure “from the ground up,” Binance said in a statement on Monday.

“Institutions retain full control of the front end — their brand, client relationships, and user experience — while Binance powers the back end: supporting trading, liquidity, custody, compliance, and settlement.”

It comes as Binance said “client demand for digital assets has…