Binance is pushing further into traditional finance with a stock and ETF trading rollout that brings more than 7,000 U.S.-listed securities into the same app where users already trade digital assets.

The exchange said Monday that eligible users can now access U.S. stocks and exchange-traded funds alongside crypto tokens, with fractional-share investing starting at $5. Binance is also offering 24/5 trading for select securities, extending the market-access rhythm closer to the always-on behaviour crypto traders already expect.

The launch puts Binance more directly into the brokerage-style race already drawing crypto exchanges, fintech apps and retail trading platforms toward the same product map. Coinbase (NASDAQ: $COIN) and…