Best E-Commerce Companies in 2024

Less than a generation ago, e-commerce was only in its infancy, born on the World Wide Web as a vision of entrepreneurs such as Jeff Bezos.

Today, e-commerce accounts for almost $1 trillion in annual retail sales in the U.S., or 13% of the total retail industry. Globally, it’s $5 trillion, led by companies such as Amazon (AMZN 1.34%) and China’s Alibaba Group (NASDAQ:BABA), plus brick-and-mortar retailers such as Home Depot (HD 0.46%).

Woman in coffee shop holding tablet and credit card

Source: Getty Images

The tremendous growth in e-commerce has propelled a number of big winners on the stock market, but there’s still plenty of opportunity left in online retail. Annual e-commerce sales grew about 15% in the 2010s, and the adoption of online shopping accelerated during the…

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