Coinbase held an event Tuesday to showcase an array of incoming product additions, including tokenized equities trading and the offering of options trading for both crypto and stocks alike, and one prominent analyst sees significant upside in the crypto exchange as it broadens its horizons even further beyond crypto trading.

On Wednesday, Benchmark-StoneX Managing Director and Senior Research Analyst Mark Palmer said the firm is reiterating its COIN price target of $270—a nearly 60% increase over Tuesday’s closing price above $169.

“The ambition on display was sweeping enough to put every brokerage, bank, and fintech in the country on notice,” Palmer wrote. “The company unveiled a suite of products spanning…