Athletes Shift to Safer Crypto Endorsements Amid Scandals
Shifting Priorities in Athlete Crypto Endorsements
In the evolving world of cryptocurrency endorsements, athletes and their management teams are increasingly prioritizing reputation and thorough research over mere financial incentives. According to a recent interview with Shelly Socol, marketing executive at BTCC Exchange, the days of impulsive deals driven by hype are fading. Socol emphasized that athletes now conduct extensive due diligence, evaluating a crypto firm’s track record, regulatory compliance, and long-term viability before signing on. This shift comes as the industry matures, with past scandals like the FTX collapse serving as cautionary tales that have made sports stars more discerning.
BTCC, one of the…
