Athletes shift to safer crypto endorsement deals to evade scandals
Athletes are now shifting their priorities to safe crypto endorsement in the wake of so many crypto-related scandals in the industry over the last few years. With the crypto industry evolving, athletes and their management are now choosing brand reputation ahead of financial rewards from crypto companies.
In a recent interview featuring Shelly Socol, marketing executive at BTCC Exchange, the days of athletes taking crypto endorsement deals with huge benefits are long gone, noting that the hype is seriously fading. According to Socol, the management in charge of athletes now carry out deep research and extensive checks, looking for track records, regulatory compliance, and long-term viability of the crypto firm before allowing…
