Asia’s crypto media has no center and an August-October
Our previously published Outset Data Pulse report concluded South Korea is a vital player in Asia’s crypto media industry.
This time, using fresher data from August to October, we examine what happened across the region as a whole at a time when the crypto market’s speculative frenzy cooled off and casual readers lost interest.
Summary
- Asia’s crypto media traffic fell nearly 15% from August to October as hype-driven readers exited, with direct traffic holding steady at around 54%.
- 81% of visits stayed concentrated among 20 trusted outlets, but readership loyalty remained fragmented by country, with no single regional hub.
- Publishers that retained audiences relied on…
