As Krispy Kreme’s U.S. Business and Stock Price Have Stumbled, the Donut Chain Looks Abroad
Key Takeaways
- Krispy Kreme has launched an international expansion strategy, starting with a new location in Madrid.
- The donut maker needs a win after two consecutive quarters of dismal earnings and as its stock trades near its all-time low.
Krispy Kreme is hoping international customers have the sweet tooth that helps revive the donut chain’s fortunes.
The maker of its eponymous donuts opened a shop in Madrid earlier this month and said Wednesday it plans to roll out two more in the Spanish city this year. It will open more than 50 new locations throughout the country over the next four years.
CEO Josh Charlesworth said the Madrid opening “strengthens our international presence,” and “reinforces our commitment to scaling…
