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As Cook Ends 15-Year Tenure, Can Ternus Lead AAPL to New Highs?

As Cook Ends 15-Year Tenure, Can Ternus Lead AAPL to New Highs?

TradingKey – On September 1, 2026, Apple (AAPL) officially completed its top management transition. Tim Cook, who led the company for 15 years, stepped down as CEO and transitioned to Executive Chairman, while John Ternus, former Senior Vice President of Hardware Engineering, took over as CEO and joined Apple’s Board of Directors.

Apple previously stated that this adjustment stems from a long-prepared succession plan and received unanimous approval from the board of directors. Unlike the power transition during the Jobs era that was fraught with uncertainty, Cook has not left the company completely, but will continue to participate in certain key matters, including communicating with global policymakers.

Cook Leaves Behind a $4.6 Trillion…

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