As bitcoin soars, luxury brands consider accepting crypto payments
Paris –
Bitcoin’s soaring value has caught the attention of high-end fashion brands and retailers, prompting further interest in offering cryptocurrencies as a means of payment to tap into fresh pockets of wealth and build loyalty with crypto investors.
Until recently, only a handful of luxury brands — including LVMH watch labels Hublot and Tag Heuer, as well as Kering-owned fashion brands Gucci and Balenciaga — have experimented with crypto payment offers.
In recent weeks, upscale French luxury department store Printemps announced it was teaming up with the world’s largest crypto exchange, Binance, and French financial tech company Lyzi to accept…
