Apple Maps ads haven’t officially launched yet, but advertisers now have a clearer view of who can participate.

The newly published Apple Advertising Services policy prohibits the broad category of home services businesses, including plumbing, electrical, locksmith, HVAC, pest control, roofing, and general contracting.

Apple hasn’t disclosed a launch date beyond “this summer” in the U.S. and Canada, but the published documentation and Maps-specific ad policies suggest the rollout is getting close.

Here’s what’s changing, why it matters for local advertisers, and what to watch before launch.

Apple Adds New Policies For Maps Advertisers

Apple’s updated advertising policy took effect on July 14, 2026. It includes a new…