Apple Earnings Preview: AI Strategy, Guidance Under Wall Street’s Scrutiny

is anticipated to report its fourth-quarter earnings after market close on Thursday, October 30, just days after reaching a $4 trillion market cap. Earlier this month, market research firm Counterpoint revealed that iPhone 17 sales rose by 14% in the U.S. and China during the first 10 days of its launch compared to the iPhone 16, amid the release of new versions of popular devices such as the MacBook Pro, iPad Pro, AirPods, and Apple Watch. Despite these new product launches, the company’s primary revenue sources remain iPhones and services.

Bank of America forecasts that Apple’s annual earnings could double over the next five years, fueled by its artificial intelligence strategy. Analysts have raised the company’s price target…

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